Amherst College Color Palette
Amherst’s school colors are PURPLE and WHITE. Our official palette includes a range of purple tones, as well as secondary colors that can be used in smaller proportions.
- Avoid using our non-purple colors in a manner that suggests that the school colors are anything other than purple and white (e.g., our school colors are not purple and orange).
Digital and print colors are not interchangeable.
- Hexadecimal and RGB colors are for digital use, such as on websites or social media.
- CMYK and PMS colors are for printed pieces or merchandise.
- Use the colors specified below; do not convert colors in a design application.